SoFabU On The Road In NYC


Thank you SoFab for sponsoring my admission to SoFAbU On the Road NYC conference. As always, all opinions are my own. #SoFabUOTR #cbias 


I wanted to share wonderful news with all of you especially my New York City area blogger boos. SoFabU On The Road will be hosting a conference in my beloved city on June 20th and I am beyond thrilled to be attending. Yes, you’re probably murmuring Adanna, who is SoFabU On The Road? Well SoFabU On The Road is a conference by Collective Bias. I am a member of Collective Bias and have been able to work with some of my favorite brands as part of their network of bloggers. I love Collective Bias because they are very focused on providing bloggers with the tools to grow, improve their craft and build community. In the time that I’ve been a member I have *met* many talented bloggers and improved my craft.

With less than two years of blogging experience, I still have a long way to go. I am really excited to get the chance to do just that in real life on June 20. Just based off of the blogger education that I’ve received as part of Collective Bias, I will highly recommend this conference. I’m love that this is going to be an intimate conference with only 50 attendees.  If you’ll be in New York City, buy your tickets early as they are sure to sell out.

About the Conference

Date: June 20th, – 54 W 40th St, New York, NY 10018


How to Use SEO to Supercharge Your Posts, by Jessica Woodbury

SEO is SO important to our success and most of the SEO advice out there isn’t geared specifically towards single-contributor lifestyle blogs. Jessica will cover basic SEO and specific blogger strategies to work on building search traffic and how to increase domain authority.
This session is for savvy bloggers. Most bloggers at this level are experienced at retaining regular readers and increasing traffic via social media. This presentation will help bloggers consider readers who are finding their blog from search, how to attract them, how to retain them, and how to increase domain authority with a specific SEO-posting strategy so all posts rise in search. This will focus less on technical things like alt tags and meta descriptions and more on writing and photo strategies.

There will also be sessions on Video, Email Marketing, Sponsored posts, networking, and other learning opportunities (check out the agenda on the SoFabUOTR website!)

About Collective Bias and Social Fabric

Collective Bias® is the only shopper social media company that solves shopper marketing problems by weaving together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestlé and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of America’s 25 Most Promising Companies by Forbes and a part of the Inc. 5000.

Social Fabric® is Collective Bias’ proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 130 million.

For more information, please visit or find us on Facebook and Twitter.

Special shout out to national sponsors:  MüllerKraft and iBlog.

Are you going to SoFab on the Road? Will you be at the New York City conference?